With the way things are going right now, it looks like technology will continue to be our best friend when it comes to our livelihood. Most businesses have already gone online and have somehow started establishing some sort of presence in the interwebs.
One of the things that most businesses have started utilizing fully is vlogging. If you’re a business owner and have tried consulting with marketing professionals, a lot of them would recommend coming out with video content for your website as part of your coaching and marketing strategy.
What is Vlogging?
Vlogging, a shorter term for video logging, is simply just a blog in video form. It was initially popular with younger people but eventually. professionals and business owners saw its potential for marketing and promotional purposes.
Vlogs can be about almost anything under the sun. Of course, if you want more viewership, you need to come up with interesting and relevant topics that will resonate well with your target audience. But don’t let it keep you from getting started. There are plenty of benefits for those who decide to take up vlogging.
Why should you do it?
Blogging has been quite popular for almost a decade now and shows no signs of slowing down. Video content is still preferred by many over-written articles. Here are several reasons why you should consider it for your work or business:
You get recognized and establish a stronger online presence
A lot of people prefer watching videos over reading blogs and articles. A catchy video has better chances of going viral. And viral means greater online presence which enhances your target market’s recall of your brand.
You get to be creative
Video content is a great way to explore your artistic and creative side. It forces you to think out of the box, which also helps the way you handle your business. It is a great way of generating traffic to your website which increases the chances of conversions.
You have a wider audience reach
Having an online presence with a website and blog site is good but video content is what really catches people’s attention. Publishing video content gives you a wider reach compared to written blogs and tweets.
Your business and trade benefit from it
As your reach grows bigger and your viewership increases, more and more people start to recognize your brand and business. This could lead to inquiries and leads that can, in turn, become conversions.
It is an inexpensive marketing tool
One of the things that make advertising unsustainable, especially for small and medium enterprises, is the cost. Traditional advertisements and commercials are expensive. It requires several people working on a one-time project, unlike vlogging where all you really need is yourself and a camera.
It lets you document your journey
Vlogging doesn’t always have to be only about your business. You can come up with personal content, like a-day-in-the-life-of or some personal reflections. Either way, you don’t need to limit all of your content to business and trade.
How do you get started?
It’s not that difficult to get started with vlogging. Here are some helpful steps to get you going:
Give careful thought to the type of content you will make
You have to be purposeful when you create video content. Think about what type of content you want to be known for. Consider the things that are relevant to your target audience.
Have suitable equipment and tools to get the job done
Generally, you really don’t need expensive equipment for vlogging. A smartphone usually does the trick. But if you intend to come up with more professional-looking videos, you need to invest in at least a good-quality camera, a tripod, and a ring light.
Shoot videos and take footages
Start filming yourself You can do it indoors (in a studio or any other suitable place with a nice background) or go outdoors.
Do as best a job as you can with editing
The real work is in editing videos. This is where you sort the footage and clips, put them together, mix the audio, put in the soundtrack, and all the nitty-gritty that goes with the task. It is the most tedious part of video content creation.
Publish it on YouTube
Once you’re happy with your finished product, upload it on YouTube. It would be best if you create a YouTube channel for your brand to make it more professional.
Share your videos on social media
Share the YouTube link on social media to get more mileage. Ask your friends and followers to like your vids, subscribe to your channel, and turn on the notifications so that they can be alerted every time you publish new content.
So what are you waiting for? Get a camera and start creating content for your website. It’s something that you surely won’t regret doing for your brand, especially given the rewards.