Digital to the Rescue: Surviving COVID-19 as a Tech-savvy Startup

The pandemic presented unique challenges to businesses as it forced them to close shop or adjust to the emerging trends. No one knew that it would be remote work and video conferencing, but some businesses appeared to have managed to transition effortlessly compared to others.

Some traditional businesses have been a surprise to look at. There are many traditional businesses, like commercial sewage cleaning, which have managed to go digital. Most of them have also managed to create ways to continue work even when everyone must use protective gear and sanitize. Most of these wouldn’t be possible, however, without the help of digitalization.

Contrary to what many people may think, going digital isn’t a problem. It’s just a new challenge for businesses to improve upon existing standards. If you’re a startup with this kind of good situation, then read on for tips.

Focus on Being Agile

Many digital companies always talk about agility. A company can change directions to adapt to specific changes in the market. A digital company is also well-equipped to be fast and table, with responsiveness as one of the critical elements that make digital methods effective.

There was a time when organizational agility was a much-desired trait; now, it’s become an important trait to have to survive. The coronavirus pandemic has been challenging for most companies. Their solution was to go agile in their transformation, and the shift has been extraordinary.

The agility seen here is through shifting to a method that will bring in what companies need to survive—profit, in most cases.

Going Digital is an Advantage. Embrace It

Digitization has become embraced in recent years because of how most businesses have become remote. In any period previously, this time has shown how ready most companies are to adopt digitization. They were also swift to adopt it during this time.

Studies have shown that the quickness in adoption was to the tune of only eight weeks, from a previous estimate of about five years. This included the shift to remote working arrangements and the preference of most customers to move from face-to-face interactions to digital engagement.

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Cooperation and Collaboration Have Become Big

The pandemic has many negatives it imparted to society, but that doesn’t mean we can’t learn from it. It has shown just how interconnected people are, either through infection or through the methods we do to prevent it. In digital companies, it has demonstrated just how collaboration is worth it; how it can help companies grow together.

This has been shown in how the Transport Corporation of India opted to work with other players in the industry. While there are still many methods of transportation using paper waybills and receipts, they are moving things to digital processes. Again, all because of the agility forced by the pandemic.

Different Thinking Leads to Wins

Going digital is something our more traditional trailblazers in the industry had a hard time adjusting to. Companies today are more welcoming, thanks to having been born at the right time. Digital transformation in public and private companies has helped them bear the brunt of the pandemic and power through it.

There are already different companies invested in creating technological investments. These are diverse companies, ranging from those in the business intelligence and demand forecast sector to customer support and back-office work.

The Transformation in the Next Era

What’s next for the movement is focused on critical areas of business that can use improvement. Companies can start to improve the way they talk to customers. They can also look at designing and selling products under the pandemic and making the supply chain work even under the circumstances.

These, aside from others, have been working for companies that have managed to transition. These companies were those who managed to stay in business even at the start of the pandemic. Physical distancing and home quarantine measures were already enforced, and strictly, at that. But it didn’t hinder them at all.

Many companies have been trying to make it out of the pandemic wilderness. These pointers are meant to guide companies into the new normal—that is, one where they rely more on digitization for making processes faster and growing better.

If you have a startup and want it to grow, pandemic or no, consider these strategies for your venture. They may help you make the transition more accessible and manageable to the digital age of companies. In this unique situation that the world is in, it’s necessary to prepare and adapt to the changing times.

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