One of the best ways to increase your brand’s visibility is by going through the digital marketplace. The internet is becoming the primary spot for advertising, and digital media is outperforming traditional ones.
Social Media Platforms
The average American spends more than 5 hours on their phones (compared to less than 2 hours watching TV) each day, and most of that time is spent browsing social media platforms. Sites like Facebook, Instagram, YouTube, and Twitter draw billions of views. Just having a social media presence will enhance your brand’s visibility and let you interact with your customers/clients. Social media is also a great way to get the word out on promotions and upcoming special events.
Take it a little bit further with a custom app for your brand. The app can serve as a membership card of sorts, and it allows you to push your products to your most loyal patrons. Having your brand logo on someone else’s phone also serves as a more intimate form of advertising and an endorsement.
In the US, digital ads have overtaken traditional ones when it comes to spending. 2020 saw more than $150 billion spent on online ads, while traditional media (print, radio, television) only managed to garner $107 billion. Small companies and large corporations are making the switch because digital ads have proven to be more effective in reaching their target market. Digital ads, through the use of complex algorithms, can target specific groups with more precision, giving your brand’s digital ads more bang for its buck.
Large digital campaigns have become the norm for corporations as they launch new products or maintain their presence in the digital marketplace. Unlike traditional advertising, digital ads only appear once their target goes to a particular site or views a particular page. There won’t be any instance when an ad will run without anyone watching (such as in television). Digital ads allow you to communicate your message to a larger audience, but customization also allows you to target particular people.
Another important aspect of running a digital campaign is customer feedback. While reviews certainly help, more targeted surveys like the ones by Alchemer can give you a clearer picture of how the public views your brand and its product/services. Proper feedback will allow you to make small or big adjustments to your brand’s direction with regard to the suggestions of your customers/clients.
You’ll get to know what’s working and what isn’t — allowing you to concentrate on one aspect of your business and eliminate non-performing ones. Like digital ads, online surveys can be targeted at a particular demographic. This allows you to customize aspects of your brand to please different markets and make your brand more appealing to the general public.
The digital marketplace is the best place to grow your brand. With people spending more time on their phones, going online is the best way to communicate with the public — whether it’s pushing a product or listening to your target market.