“When you’re good at something, never do it for free.” We tend to hear that line whenever someone mentions that we’re good at something and that we can offer it to the world while earning a living. For someone who pursues art, this is commonplace.
The problem is that sometimes, artists themselves don’t have any idea how to market themselves other than asking for commissions or seeking out their friends and family. If you’re an artist who’s having a hard time marketing your art, then the following ideas may help you.
Reach for the Unexpected
Being in the art business means that you have the freedom to be creative. And this applies to your marketing as well. While the usual portfolios and posts are helpful, you may want to consider alternate means.
For example, if you’re aiming to illustrate, then you can consider self-publishing a children’s book with illustrations. Ask to collaborate with someone if you need to, and produce something that will catch the eye of those who want an artist with your style.
Create a Portfolio Website
If you want to go advanced and incorporate your creativity, you can create your own website dedicated to promoting and showcasing your art online. Websites can generate traffic, letting people from all over see what you have to offer. You can put various pieces of information, such as samples and your commission rates.
It may take some time to create one, but it’s going to be worth the time. Also, be aware of potential risks, like getting your art stolen or your website being “hacked.” Don’t forget to put watermarks as a seal of ownership.
Make a Blog or Vlog
One of the easiest ways to showcase your talent is through online videos or vlogs. A key advantage is that you don’t need fancy equipment or a studio. All you need is space where you can make your art and a phone that can record a video of you doing your art.
If you look around, you’ll see that there are posts dedicated to showing sped-up videos of people creating paintings or drawings from start to finish. This is not only for going viral but also for validation that you are doing the art yourself.
Maintain a Social Media Presence
Eight out of 10 people have a social media account, for either connecting to people or simply looking around. No one can deny the impact that social media has on society. Influencers are one of the most sought-after personalities, and even celebrities try their hands at making posts on their personal social media pages.
Naturally, this also means that businesses are also grabbing on to this opportunity, and yours should be included. Your published posts can reach people far greater than what a studio can accommodate, meaning there’s more potential in it than from traditional means.
All of these platforms can be your breeding ground for success, and all it takes is to start posting.
The value of art is undeniable, although many would assume that it’s an easy pick. While you’re on your way to promoting your art as a business, it’s important that you keep track of your progress as an artist too. Once the money starts coming in, don’t stop trying to improve and discovering other styles.
This will make you consistent as well as proficient, making your art more marketable. Most of all, promoting online is free.