The eCommerce industry is a multi-trillion sector that provides ample opportunities for many aspiring business owners, allowing them to sell goods at a fraction of a price than standard brick-and-mortar stores. But due to its ever-increasing popularity and revenue, competition can be challenging—and every eCommerce owner wants to increase traffic and conversions.
The best way to get more leads and grow your online store is by having the right marketing strategies in place, but with many tactics available, it can be challenging to determine what would work best for your business.
No matter your niche, here are the best eCommerce marketing strategies to explore, helping you grow your audience and drive new sales in no time:
Take Advantage of Google Shopping Ads
A popular marketing strategy for eCommerce is using PPC or ad services like Google Shopping, allowing stores to show users products related to their search queries, and when users click on an item, directly ushering them to your site. It’s one of the most efficient ways of increasing leads as they pre-vet potential consumers by showing product images and prices, allowing you to get highly targeted clicks.
Upselling is the approach of selling more premium products than the one the consumer was initially considering. This marketing strategy can be more efficient than acquiring net new customers. Sometimes, clients may not know those premium products are available or need more evidence to understand better how upgrades fit their needs. When upselling any product or service, make sure that your upselling is related to the original variations. Plus, always be sensitive to the anticipated price range of consumers.
Optimize Email Campaign
Email marketing, despite the increasing popularity of social media, is still one of the most efficient channels for making sales and generating repeat clients. Emails provide a more intimate interaction with consumers, giving you the space to say things that wouldn’t usually fit into social media posts. To optimize your email marketing campaigns, promote your newsletters and blog actively, and make other email capture efforts to get as many subscribers as you can.
Additionally, sending regular and valuable emails for the channel can be an efficient eCommerce marketing activity. The best times to send emails are when they make a purchase and special occasions like Christmas and Valentine’s.
Provide Optimal User Experience
Conversion rate optimization or CRO is the method of optimizing your store for on-site conversions and improved sales. Practicing CRO helps you pinpoint issues on your site swiftly, allowing you to see why you may be losing sales. The process is usually done through qualitative and quantitative research, giving you a holistic and unbiased view of conversion-oriented your store.
Additionally, thanks to the rise of smartphones, most consumers do research and transactions on their mobiles. That’s why you need to optimize your store for mobile users, providing a smooth user experience no matter the platform, increasing your chances of grabbing leads.
Do Live Chat Often
Using live chat is a great way to engage with shoppers on your eCommerce store, allowing you to form a deeper bond with them and extending your reach. Numerous live chat tools let you target browsers on specific pages, after they’ve been in your store for a particular period or after they’ve arrived on your site through email newsletters. Additionally, live chat lets you have direct conversations with customers, allowing you to address and client concerns right while they’re planning to purchase.
Personalization is one of the most efficient marketing tactics that drive online sales, providing personalized experiences to visitors based on their past actions and preferences. The strategy can lift sales by as much as 10%, but its opportunities are more significant than that. Besides their preferences, you can also tailor your marketing campaign based on their location, catering to all your clients worldwide.
Whether eCommerce marketing strategies work for you or not will depend on your context, including your industry, what you’re selling, what your potential clients are used to, and regulations. However, regardless of your niche or products, any of the strategies mentioned can profoundly help you grow your audience—ensuring long-term growth while standing out from the rest.